Retal
BRAND
- Brand Standards
Brand Standards
01. Logo Design
“Retal Urban Development”
logo presents a refined blend of traditional and modern design elements, reflecting the company’s commitment to innovation and respect for heritage.
01. Logo Design
- Primary Logo
-
Minimum
Primary Logo Sizes
The logo is designed to be
versatile and adaptable across various backgrounds, ensuring it remains visually striking and recognizable.
- Logo in Colors
Arabic font
29LT ZARID Display:
A Contrasted Typeface
29LT Zarid Display is bold by nature and extreme in character. Its evident strong contrast between thick and thin pen strokes is abrupt and dramatic. Zaid Display type family is intended for display uses and consists of 4 weights: Light, Regular, Medium, and Bold.
SangBleu Kingdom
SangBleu Kingdom is a member of the SangBleu series designed by Swiss Typefaces between 2007 and 2017. It fits between SangBleu Empire and SangBleu Republic, in regard to letter shape and contrast. The family is available in five weights with matching italics.
ABC Favorit
ABC Favorit is a straightforward, low-contrast grotesque that combines geometric rigidity with subtle oddities and a humorous touch. It’s available in five weights with corresponding italics, as well as a few special cuts and an underlined version, Favorit Lining.
- English font
03. Color System
Main and Primary Colors
-
Inspirations
and studies
Secondary Colors
04. Iconograpghy
A minimalist and modern design
characterized by clean, thin lines and simple geometric shapes.
The monochromatic color scheme, typically black on white, enhances visibility and versatility across various applications. Designed for clarity and functionality, these icons effectively convey essential information and services, such as accessibility, navigation, amenities, public utilities, safety, and leisure activities. Ideal for urban development projects, the icons not only serve practical purposes but also contribute to a cohesive and aesthetically pleasing visual environment.
Black
Brown
White
05. Retal Videos
Audio Logo
- Audio Logo 00:00
Music Theme – Soft Version
- Music Theme Soft 00:00
- Music Theme OUD 00:00
Music Theme – Epic Version
- Music Theme Epic 00:00
Music Theme Loop
- Music Theme Soft 00:00
- Music Theme OUD 00:00
- 08. Brand Guidelines
At Retal, our brand represents trust, quality, and innovation
We believe in building more than just homes – we build communities that inspire. Our brand identity reflects our commitment to quality, trust, and innovation.
- 09. Letterhead
- 10. Envelope
Envelope
A5, A4, A3
Envelope
20x20
- 11. Card Design
Business Card
ID Card
- 12. Folder Design
Paper Folder
